10xBETA is a Product Management consultancy overseeing product research, conception, development, manufacturing and launch events on behalf of our clients. Our work spans the consumer, medical and automotive sectors, supported by a global team with specialist experience in every aspect of product and service innovation.
Founded in 2009 after Marcel Botha left his position as Chief Operating Officer at SNIF Labs, in Boston. Marcel is a design engineer with a background in computation, assembly engineering and innovation consulting. Over the last year we have helped innovate financial products, medical diagnostic devices, consumer Internet technologies, iPad applications.
Prior to SNIF, his MIT research focused on mass customization and digital fabrication, conducted in association with the Digital Design Fabrication Group and the Center for Bits and Atoms. At the MIT Media Lab he collaborated with the Smart Cities Group and the Design Laboratory on Innovation consulting projects for GM, Mercedes and the RATP.